Who Owns Ladbrokes Australia

Do You Know Who Owns Ladbrokes Australia?

Are you an Australian who loves to bet online? If so, you are likely familiar with the online betting platform Ladbrokes. As one of the leading iGaming sites in Australia, they offer a wide selection of sports betting, horse racing, and casino games. But do you know who owns Ladbrokes Australia? In this article we will explore the company behind this popular site, and examine how it has become one of the top-rated iGaming sites in Australia.

What We Will Cover:

In this article we will cover:

  • Who owns Ladbrokes Australia?
  • The history of Ladbrokes in Australia
  • How the company has grown over the years
  • What makes it stand out from other iGaming sites in Australia

We will provide a detailed overview of these topics so that readers can make an informed decision about whether to use their services. So let’s get started!

History Of Ladbrokes Australia

Ladbrokes Australia is a behemoth in the Australian betting market, but how did it get there? Let’s explore the history of this bookmaker’s formation and launch.

Ladbrokes first set foot on Australian soil in 2013 when it acquired Betstar, an independent bookmaker that had been operating in the country since 2007. This was just the beginning for Ladbrokes Australia as it went on to acquire other key players in the betting market such as Bookmaker.com.au and Tom Waterhouse. By 2015, Ladbrokes had firmly established itself as one of the leading players in the Australian betting market with its expansive product range and sportsbook markets reaching across all states and territories.

These acquisitions allowed Ladbrokes to capitalize on a lucrative opportunity in the fragmented gambling industry while also providing an innovative iGaming platform to cater to customers down under. As a result, Ladbrokes has become one of the top online bookmakers in Australia with an impressive selection of racing, sports, novelty and international markets available to punters. With its strong presence across multiple platforms, Ladbrokes continues to be a dominant force in the Australian betting market.

Having established its roots in Australia, Ladbrokes now turns its attention towards meeting regulatory requirements and obtaining licensing from relevant authorities.

Regulation And Licensing

Regulation and Licensing of Ladbrokes in Australia

For those looking to use the services of Ladbrokes in Australia, it is important to understand the regulations and licensing of this bookmaker. In order to operate legally, Ladbrokes must be licensed by the relevant state or territory in which they are operating. The company is currently licensed by Racing Victoria and Northern Territory Racing Commission (NTRC).

GVC Holdings, a multinational sports betting and gaming group, owns Ladbrokes Australia. GVC acquired the business from the British-based parent company, Ladbrokes Coral Group, in 2018. This acquisition strengthens GVC’s presence in the Australian market. As such, all products and operations provided by Ladbrokes must adhere to the regulatory requirements set forth by GVC Holdings as well as local gambling laws.

Ladbrokes Australia operates with a high degree of integrity and responsibility, ensuring that customers have a safe and secure experience when placing bets. All customer data is protected through strict security measures and all transactions are secured by advanced encryption technology. Customers also have access to various responsible gambling tools which can be used to ensure responsible play at all times.

Gvc Holdings Overview

The GVC Holdings brand is a powerhouse in the gaming industry. Their long history of innovation and success has made them a trusted name among iGaming enthusiasts. As Australia’s premier gaming company, GVC Holdings offers players a wide array of options to make their gaming experience as rewarding as possible.

The GVC Company has been around since 1997. Over the years, they have developed a strong presence in the European market and now have operations in over 20 countries worldwide. Their primary focus is providing innovative products that give customers an enjoyable and reliable gaming experience. The company boasts an impressive portfolio of products, including sports betting, casino games, virtual sports, bingo, poker and more.

GVC Holdings’ commitment to customer satisfaction shines through in their detailed overviews of each product they offer. Players can find detailed information on how to play each game and how to maximize their winnings with different strategies. They also provide comprehensive customer support for any questions or queries related to their services. Additionally, GVC Holdings regularly updates its software library so that users have access to the latest technologies and features available on the market. This allows them to stay ahead of the competition and remain one of the most popular online gambling companies in Australia.

Joint Venture With Entain

Ladbrokes Australia, one of the largest betting companies in the country, has entered into a joint venture with Entain. The two companies have formed a strategic partnership to create a new iGaming platform that will be available to customers in Australia. As part of this joint venture, Entain has made an investment in Ladbrokes Australia and they have formed an alliance to create a leading online betting experience.

The partnership between Ladbrokes Australia and Entain is a major win for both companies. This joint venture offers both firms access to each other’s products and services, as well as opportunities to expand their reach in the Australian market. The alliance also gives Ladbrokes Australia access to cutting edge technology and innovation from Entain, which will help them stay competitive in the rapidly evolving world of iGaming.

This joint venture is just one example of how Ladbrokes Australia is investing in its future growth and success. By forming strategic alliances with industry leaders such as Entain, Ladbrokes Australia is positioning itself as a leader in the online gaming space.

With this investment, Ladbrokes Australia can continue to develop its product offering and provide customers with an even more engaging user experience than ever before. Moving forward, it is clear that the partnership between Ladbrokes Australia and Entain will bring many benefits for customers across Australia.

As this new joint venture progresses, customers can expect even more innovative offerings from these two giants of the iGaming industry. The combination of Ladbrokes’ extensive network of retail outlets across Australia with Entain’s expertise in digital technologies will make for an unbeatable customer experience.

Now that we’ve seen how this joint venture promises increased customer engagement for bettors across Australia, let’s explore how these two companies are investing in corporate social responsibility initiatives…

Corporate Social Responsibility

At Ladbrokes Australia, we take corporate social responsibility very seriously. We understand that our actions have a direct impact on the environment and the communities in which we operate. We are committed to improving our sustainability practices and using our resources to create positive change. To this end, we invest in corporate philanthropy, social impact investing, and ethical business practices.

We strive to reduce our carbon footprint by making energy efficient decisions and implementing sustainable operations. We are also investing in renewable energy sources like solar power and other green technologies. In addition, we support charities that work to improve the lives of children and families across Australia through donations, volunteering activities, and other initiatives.

Our commitment to corporate social responsibility is an integral part of our strategy for long-term success. We believe that by taking steps to make a positive difference in the world around us, we can ensure that Ladbrokes Australia continues to be an industry leader for years to come.

These efforts have enabled us to build strong relationships with stakeholders, customers, suppliers, government entities, and other organizations who share our commitment to creating a better future for all Australians. As such, it is important for us to continue these efforts as part of our strategic partnerships moving forward.

Strategic Partnerships

As we discussed in the previous section, corporate social responsibility is a key focus of Ladbrokes Australia. This commitment to ethical behavior has extended into the company’s strategic partnerships.

In 2020, GVC Holdings acquired Ladbrokes Coral Group and became the sole owner of Ladbrokes Australia. The acquisition was part of a major plan to expand GVC’s reach into the Australian market. The move has allowed GVC to become one of the leading gambling operators in Australia.

But that isn’t all. In 2021, GVC announced a partnership with Entain PLC, which will see both companies come together to create an innovative iGaming platform for customers in Australia and New Zealand. This partnership will bring new opportunities for both companies as they collaborate on a range of products and services for their customers.

The partnership between GVC and Entain is expected to have a positive impact on Ladbrokes Australia’s corporate social responsibility initiatives. It will give them access to cutting-edge technology and resources that can help them provide better customer experience and increase their overall sustainability efforts. Furthermore, it will enable them to better serve their customers by offering more engaging products and services that are tailored to their needs.

The strategic partnerships between GVC and Entain demonstrate the commitment of both companies to ensuring responsible gaming practices in Australia. This shows that both entities are serious about providing a safe environment for those who choose to gamble online or through brick-and-mortar venues in Australia. By doing so, they hope to foster an environment where everyone can enjoy their time spent gambling responsibly without any negative repercussions or harm coming from it.

Overall, this strategic collaboration between two industry-leading companies should result in better service quality for customers of Ladbrokes Australia while also promoting ethical practices across the entire industry.

Frequently Asked Questions

What Services Does Ladbrokes Australia Offer?

Ladbrokes Australia is an online betting platform that offers a wide range of services for customers in the Australian market. This includes a sportsbook, poker, casino and racetrack. The company has been providing these services since 2016 and continues to be one of the most popular online bookmakers in Australia today.

The sportsbook at Ladbrokes Australia covers all major international events as well as domestic leagues, giving customers the opportunity to bet on their favorite teams and players. Customers can also take advantage of live betting on certain games and races, allowing them to place bets while the action is happening. There are also options for virtual sports betting and horse racing betting, making Ladbrokes Australia a great choice for any punter.

When it comes to poker, Ladbrokes Australia offers tournaments and cash games where customers can compete against each other or simply enjoy playing against the house. There are also plenty of exciting slots games available on the platform, as well as a range of table games such as blackjack, roulette and baccarat. The casino at Ladbrokes also provides players with additional rewards such as bonuses and free spins when they play certain games.

For horse racing enthusiasts, Ladbrokes Australia provides access to a variety of racetracks around the country so that customers can bet on their favorite horses anytime they want. Customers can also benefit from enhanced odds specials when placing bets on certain races. Additionally, Ladbrokes gives customers access to exclusive racecards which contain detailed information about upcoming races so that they can make informed decisions when making their wagers.

Overall, Ladbrokes Australia is an ideal choice for anyone who wants to have access to a wide range of gambling options without having to leave home or visit multiple sites in order to do so. The company offers excellent customer service and secure payment processing options so that customers can easily manage their account without worrying about security issues or delays in deposits or withdrawals. With its comprehensive selection of services, Ladbrokes makes it easy for users in Australia to find something enjoyable no matter what type of gambling they prefer.

How Long Has Ladbrokes Australia Been In Operation?

Ladbrokes has been a trusted name in the Australian gaming industry for many years. In 2013, the company opened up their online betting and casino website to the public, allowing customers from all over the country to access their services. Since then, Ladbrokes Australia has established itself as one of the most popular sites among iGaming enthusiasts.

It’s no surprise that Ladbrokes Australia has achieved such success over the years; its long history speaks for itself. Dating back to 1886 when it started out as a small bookmaking business in London, Ladbrokes has grown into one of the world’s leading betting and gaming companies. In 2015, they acquired Betstar – an Australian bookmaker – and rebranded it under their name. This expansion further cemented their presence in Australia, making them a major player in the iGaming industry here.

With its extensive history and commitment to providing quality services, it’s clear why Ladbrokes Australia is so popular with players from all over the country. They continue to innovate and strive for excellence, making them one of the top choices for gamers looking for a reliable platform to place their bets on.

What Is Gvc Holdings’ Role In Ladbrokes Australia?

GVC Holdings, an international sports betting and gaming company, has had a significant role in the joint venture of Ladbrokes Australia. GVC was formed in 2004 and has since become one of the leading entertainment businesses in Europe and beyond. As part of their corporate social responsibility, they partner with local organisations to ensure that their services are as safe and secure as possible.

The collaboration between GVC Holdings and Entain (formerly known as Ladbrokes Coral Group) has resulted in the formation of Ladbrokes Australia – a successful online sports betting site. The two companies have agreed to share their expertise in technology and customer service to create a platform that is both user-friendly and secure. This joint venture has enabled GVC to expand its presence into new markets around the world, providing customers with an exciting new way to bet on sporting events.

Through this partnership, GVC is able to provide an extensive range of services to customers across Australia. This includes live streaming of major events including AFL matches, horse racing, greyhound racing and more. They also offer competitive odds on all major sports markets as well as an extensive range of promotions such as money back specials and free bets for new customers. Additionally, they have implemented responsible gambling measures that help protect players from problem gambling behaviour.

In short, GVC Holdings’ involvement in Ladbrokes Australia is essential for the successful operation of this online sports betting site. Through their commitment to customer service, technology innovation, responsible gambling measures and corporate social responsibility initiatives, they are helping make sure that customers have access to a safe and secure environment for their online betting needs.

What Are The Benefits Of Ladbrokes Australia’S Joint Venture With Entain?

In the competitive iGaming market of Australia, Ladbrokes and Entain have joined forces in a joint venture partnership to ensure they remain at the top of their game. Through this collaboration, they have been able to leverage the benefits of both companies’ expertise and resources to provide customers with an unparalleled experience. The Ladbrokes-Entain alliance has allowed them to stay ahead of their competition and offer a range of services that are unrivalled in the industry.

We’ve all heard stories about partnerships gone wrong, but this is one example where two companies have worked together seamlessly to create something special. The Ladbrokes-Entain collaboration is a perfect example of how two companies can combine their resources and skillsets to benefit from each other’s strengths. There are numerous advantages for customers as well – here are some key benefits:

• Increased product offerings – With both companies providing products, there is more choice for customers than ever before;
• Improved customer service – Both Ladbrokes and Entain pride themselves on offering exceptional customer service;
• Accessible promotions – As part of the partnership, promotions are available across both brands;
• Increased trust – Customers can be assured that they will receive quality products from both brands.

This alliance between Ladbrokes and Entain is a win-win situation for everyone involved. Not only do customers benefit from increased choice and better service, but businesses also benefit from increased sales, greater visibility in the market, improved customer loyalty and satisfaction, and more opportunities to collaborate in the future. It is clear that these two companies have found success by working together in a mutually beneficial venture that has exceeded expectations for all involved.

What Are Ladbrokes Australia’S Corporate Social Responsibility Initiatives?

When it comes to corporate social responsibility, Ladbrokes Australia is a leader in the iGaming (betting) industry. The company has a joint venture with Entain, which has allowed them to create initiatives that benefit the Australian market. They are continuously looking for ways to improve their corporate social responsibility through programs that focus on health and safety, environmental protection and sustainability, community development, and responsible gambling.

Ladbrokes Australia’s most prominent initiative is their ‘Responsible Gambling’ program. This program focuses on providing customers with information about how to gamble responsibly and sets out guidelines for customers to follow when participating in betting activities. The company also provides education for staff members about responsible gambling practices as well as offers self-exclusion options for customers who are struggling with problem gambling behaviours.

Additionally, Ladbrokes Australia is committed to supporting the local communities where they operate. They have formed partnerships with several charitable organisations in order to provide assistance for those in need. Through these partnerships, they are able to help individuals access resources such as healthcare services, employment opportunities, housing assistance, financial literacy training and more.

Ultimately, Ladbrokes Australia values corporate social responsibility and is committed to creating meaningful initiatives that will benefit the environment and its people. Their joint venture with Entain has enabled them to develop effective strategies that have made a real impact on the lives of Australians.


Ladbrokes Australia is a premier betting and gaming provider that has been in operation for many years. With the joint venture between GVC Holdings and Entain, Ladbrokes Australia has access to world-leading business expertise, technological capability and global reach. The company also takes its corporate social responsibility seriously, striving to ensure that the services they offer are safe, secure and compliant with all relevant regulations.

In short, Ladbrokes Australia is a force to be reckoned with in the Australian iGaming market – like a lion among zebras. They have combined their experience and knowledge with cutting edge technology to create an online betting site that offers a reliable, secure and enjoyable experience for customers.

Overall, Ladbrokes Australia can rightfully lay claim to being one of the leading providers of online betting services in Australia. Their commitment to customer satisfaction makes them stand out from the crowd – like a beacon on a dark night – and it’s clear why so many Australians choose them as their go-to source for gambling entertainment.

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March 23, 2023
March 23, 2023
March 23, 2023

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