Who Owns Sportsbet?

Sportsbet is one of Australia’s leading online bookmakers, offering a wide range of sports betting markets across the globe. But do you know who actually owns Sportsbet? If not, don’t worry! We’ve done our research and have all the answers for you right here.


Sportsbet was founded in 1993 by Matthew Tripp under the name ‘Sporting Index’. In 2005 it was acquired by Paddy Power plc (now Flutter Entertainment) and rebranded as ‘Sportsbet’. Since then, they have become one of Australia’s largest companies in terms of revenue, with over 1 million active customers worldwide.

What You’ll Learn:

This article aims to answer the question- who owns Sportsbet? By reading this article, readers can expect to learn about the history of ownership at Sportsbet; from its founding through to its current parent company Flutter Entertainment. We will also discuss other important aspects such as their licensing agreement and customer service policies. So if you’re looking for answers to your burning questions on who owns Sportsbet, read on!

History Of Sportsbet

Sportsbet has a long history in the world of sports betting. It is believed that sportsbetting was practiced as early as Ancient Rome, though it wasn’t until modern times that it really became popular. Sportsbetting began to take off when online bookmakers opened up shop around the turn of the millennium and since then, it’s become an integral part of many people’s lives. In Australia, one of the most established names in this field is Sportsbet. The brand has been around for over 20 years and its reputation speaks for itself.

Despite its longevity, not much is known about the origins or ownership structure behind Sportsbet. To gain greater insight into this topic, we will look at both past events and current trends to better understand who owns Sportsbet today.

Overview Of Ownership Structure

Having discussed the history of Sportsbet, it is now time to examine its ownership structure. In this section we will provide an overview of the ownership details and analyse the percentage held by each major shareholder.

Sportsbet is owned by a number of entities with Flutter Entertainment plc being the majority stakeholder at 78%. This company also owns some other well-known betting sites such as Paddy Power, Adjarabet and PokerStars in addition to Sportsbet. The remaining 22% of shares are split between three separate investors: Crown Resorts Limited (14%), Matthew Tripp (6%) and BetMakers Technology Group Ltd (2%).

Matthew Tripp was previously CEO of Sportsbet from 2006 until 2016 when he sold off his 6% shareholding for $500 million AUD. Since then, he has gone on to found another sportsbook called PlayUp which currently operates under license from BetMakers Technology Group Ltd who hold that 2% stake mentioned above. As can be seen, there have been many changes within the ownership landscape over recent years but ultimately Flutter Entertainment remain firmly in control. Moving forward, it will be interesting to see if any further acquisitions or divestitures take place in relation to Sportsbet’s ownership structure.

Before moving onto our next section about ‘Major Shareholders’ let us quickly summarise what we have learned so far regarding Sportsbet’s ownership structure; they are majority owned by Flutter Entertainment plc while Crown Resorts Limited, Matthew Tripp and BetMakers Technology Group Ltd all own smaller stakes alongside them.

Major Shareholders

Sportsbet is owned by a number of major shareholders and primary investors. The majority stakeholders are the largest financial backers in Australia, making up more than 50% of the company’s ownership. Primary among them is Flutter Entertainment PLC (formerly known as Paddy Power Betfair), which owns 80% of Sportsbet through its subsidiary Stars Group Inc. Other notable shareholders include Bruce Gordon, who holds 8%, Matthew Tripp with 5%, and Elpida Investment Holdings S.A., owning 4%. As such, these entities control most of the shares in Sportsbet, providing it with considerable stability and security for future operations.

The regulations and licensing governing sports betting vary from country to country; therefore, understanding where each shareholder resides can be advantageous when considering how much influence they may have over Sportsbet operations.

Regulations And Licensing

Sportsbet is heavily regulated in Australia. To operate legally, all sports betting operators must comply with the Interactive Gambling Act 2001 (IGA). The IGA prohibits providing ‘real-money’ online interactive gambling to customers located outside of Australia. It also prohibits advertising for real-money interactive gambling that targets Australian audiences. As part of this regulation, each individual state has its own laws about who can offer sports betting services within their borders.

In addition to complying with the IGA, all sportsbooks are required to have a valid license from an approved state or territory body. This licensing process requires companies to meet certain standards set by the regulatory bodies which focus on responsible gaming measures as well as corporate governance and financial stability requirements. Companies are regularly audited by these governing organizations to ensure they are meeting all applicable regulations.

The current landscape of online sportsbet ownership in Australia is highly regulated and monitored, ensuring safe and secure transaction processing for players while protecting them from fraudsters. With strict oversight in place, it’s no surprise that Australians have access to some of the best sportsbook options available today. Looking ahead, ongoing advances in technology and consumer protection will continue to shape how individuals interact with online sportsbetting platforms—and who owns them—in years to come.

The Future Of Sportsbet Ownership

The future of sportsbet ownership is anything but certain. There are a number of factors that could shape the landscape in years to come, including changes in technology and regulations. Here’s an overview of what we can expect:

– Mergers & Acquisitions: Mergers and acquisitions between betting companies have become increasingly common as larger players look for ways to expand their market share. This trend is likely to continue over time, leading to further consolidation within the industry.

– Technology Advancements: Technological advancements such as artificial intelligence (AI) and machine learning will continue to be implemented in order to streamline operations and provide more accurate predictions about sporting events. This could lead to increased competition among operators as they strive for better accuracy rates.

– Regulatory Changes: Regulation may also play a role in shaping the future of sportsbet ownership. Countries around the world are constantly revising their laws related to gambling, which could affect how operators conduct business in different jurisdictions.

– Social Impact: Finally, social attitudes towards gambling will also influence sportsbet ownership over time. As public opinion shifts, it’s possible that new rules or initiatives might be introduced that could impact how these businesses operate in various markets.

All of these elements combine to create a complex environment that makes predicting the future of sportsbet ownership difficult at best. However, one thing is certain – with so many moving parts involved, it’s essential for those involved in this sector to stay on top of industry trends and developments if they wish to remain competitive into the future.
Given the unpredictable nature of this space, understanding its potential impacts on the industry should be a priority for those looking ahead at what lies ahead for sportsbet ownerships now and beyond.

Impact On The Industry

The future of Sportsbet ownership will have a significant impact on the betting industry. The gambling industry in Australia is heavily regulated, and changes to its structure could affect not only sports-betting activities but also other forms of legal gambling, such as online casinos, poker and lotteries. As online sportsbooks become increasingly popular, more players are likely to enter this sector which could cause greater competition among operators. This increased competition may lead to lower costs for consumers, improved customer service experiences and better promotional offers from different operators.

Furthermore, the sale or purchase of Sportsbet’s assets can have an economic impact both locally and nationally. It is possible that new owners may invest in marketing campaigns with local sponsorships leading to increased exposure for their brand. They might also introduce new technologies or products that would improve player experience while encouraging responsible betting habits amongst customers. Finally, any restructuring of ownership within the industry has potential implications for taxation policy across jurisdictions – taxes being received by governments from gambling operations could go up or down depending on who owns them.

Frequently Asked Questions

How Do I Sign Up For A Sportsbet Account?

Creating Your Sportsbet Account: A Step-By-Step Guide

Are you ready to take your sports betting experience in Australia to the next level? With Sportsbet, you can join a world of online betting that has been revolutionizing how Australians bet on sports. Here is an easy guide for signing up and creating a Sportsbet account.

The first step towards registering with Sportsbet is accessing the site directly from their homepage or downloading the app onto your mobile device. Once you’re at the website, simply click ‘Join Now’ which will open up a registration form where you’ll be asked to fill out personal information such as name, address, date of birth, etc. After completing this section, create a username and password before selecting one of the available payment options. You’ll then have instant access to all of Gameset’s features and services!

It takes just minutes to register for a Sportsbet account – no matter if it’s through their website or app. Creating an account not only allows users to begin placing bets quickly but also gives them access to exclusive promotions and bonuses reserved solely for members. So what are you waiting for? Sign up today and start experiencing the thrill that comes with making those winning bets!

What Are The Betting Limits For Sportsbet?

We are an innovative iGaming (betting) review website. Our market is Australia and we would like to explore the betting limits for Sportsbet.

Sportsbet offers a wide range of betting options with different wagering limits, depending on the sport or bet type you choose. When it comes to sports betting, Sportsbet has maximum bets that vary from $50 up to more than $200,000 per event, making it one of the most competitive online bookmakers in terms of betting limits. Here’s a breakdown:

  • Maximum Bets Per Event:
  • Horse Racing – Up to $200,000
  • Soccer – Up to $100,000
  • American Football – Up to $50,000

The maximum amount you can win when placing a bet on any given day at Sportsbet depends primarily on the amount of your stake. This means that even if you place a bet with a low minimum wager limit such as 10 cents, your total potential winnings could reach into thousands due to high max payout amounts offered by Sportsbet. Some examples of these large payouts include:


  • NBA Finals – Max Payout of Over $1 Million
  • AFL Grand Final – Max Payout of Over $2 Million

If you’re looking for bigger stakes and higher returns then there are also some special fixed odds markets available via phone only which have no upper limit for how much you can win! However, this requires prior approval from both yourself and Sportsbet before any wagers can be placed. All in all these features make sports betting with Sportbset incredibly lucrative while still offering protection against loss through their secure account system.

Is Sportsbet Available In My Country?

Sportsbet is an innovative iGaming (betting) platform that has become popular among bettors around the world. While it began as a small Australian-owned business, today its services are available in many countries across the globe. In this article, we will explore:

  • The availability of Sportsbet in different countries and regions
  • What factors influence sportsbet availability
  • How you can find out if Sportsbet is available in your country or region

We all know betting on sports requires luck and skill — but what about being able to access the best platforms like Sportsbet? Whether you’re an experienced gambler or just getting started with sports betting, having the option to access Sportsbet from anywhere adds another layer of excitement! But not every country offers easy access to the platform; so how do you know whether it’s available where you live?

There are several key factors that determine whether a particular country or region has access to Sportsbet. Firstly, there may be legal restrictions imposed by local governments which limit online gambling activities within their jurisdiction. Secondly, some countries have specific laws regarding currency conversion rates for international transactions. Finally, payment methods accepted by Sportsbet might also differ depending on the location — for example, credit cards might not be supported in certain areas due to banking regulations.

Fortunately, finding out whether your country is part of the list of Sportsbet locations is straightforward — simply check their website for up-to-date information about availability and any other relevant details such as accepted payment methods and currencies. You can also contact customer service directly via email or phone to enquire further about your specific situation. Knowing these facts can help ensure that you get the most out of your experience when playing at Sportsbet regardless of where you’re located!

So if you want to make sure that you don’t miss out on placing bets through one of the leading platforms in the industry, take a few moments now to investigate whether Sportsbet is currently available in your area. With a little bit of research upfront, you could save yourself time and money later down the track!

What Payment Options Does Sportsbet Accept?

Sportsbet offers its betting customers a variety of payment methods to choose from. These include debit and credit cards, e-wallets, prepaid cards and bank transfers. Here at We Are An Innovative iGaming Review Website, we have gathered all the information you need about Sportsbet’s payment options.

The most popular form of payment for Sportsbet is through debit or credit card payments which are made via MasterCard and Visa. Customers will also find that their preferred e-wallet can be used when making deposits with Skrill, Neteller and PayPal being accepted at the majority of bookmakers within Australia. Additionally, there are plenty of other online wallets available such as WebMoney and EcoPayz. Prepaid cards are another great way to deposit funds into your account without having to worry about sharing any personal details or entering banking information directly into the website interface. Finally, bank transfer remains an option although this method may take longer than others before it shows up in your balance due to processing timeframes set by each individual Australian bank.

Whatever payment method you decide on, you can rest assured that it meets our stringent safety standards while providing fast transactions so that bettors don’t miss out on taking advantage of any particular sportsbook offer or promotional deal!

Does Sportsbet Offer Bonuses Or Promotions?

Sportsbet bonuses and promotions are an attractive incentive for customers. As one of Australia’s most popular online betting sites, Sportsbet offers a variety of bonus offers and promotional codes to entice new players. These include welcome bonuses, free bets, money back specials and more.

For those looking to get the best value when betting with Sportsbet, it is important to understand the various options available. Bonus codes can often be used to claim extra rewards or enhanced odds on select markets while promotional offers will provide additional funds if specific conditions are met. Additionally, existing customers may also find reload bonuses or money-back guarantees where they receive a percentage of their losses back in cash as part of ongoing loyalty programs.

It is clear that Sportsbet provides plenty of opportunities for its customers to make the most out of their betting experience by taking advantage of these bonus and promotional offers. With so many great deals up for grabs, punters should take some time to familiarize themselves with all the different options available before placing any wagers.


Sportsbet is a leading provider of online betting and gaming services in Australia. With over two decades of experience, they have become one of the most trusted names in the industry. Sportsbet offers competitive odds and a wide range of markets for sports, racing, casino games and more. They also accept numerous payment options, offer bonuses and promotions to keep their customers engaged, and are available in many countries around the world.

It’s no surprise that Australians love to bet with Sportsbet. In fact, it was estimated that almost half (46%) of all sports bets placed in Australia from 2017-2018 were made through Sportsbet alone! This shows just how popular this company has become among Aussie punters over the years.

At WeAreBettingReviewers we highly recommend signing up with Sportsbet if you’re looking for an enjoyable iGaming experience. Their user-friendly website makes it easy to place your bets quickly and securely. Plus there’s always something new on offer with their ever-changing selection of bonuses and promotions – so why go anywhere else?

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March 23, 2023
March 23, 2023
March 23, 2023

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