William Hill Casino Review

When it comes to well-known names, William Hill is instantly recognizable in the world of online casinos – be one of the 2.8 million players who enjoy a fun and exciting betting experience!


Founded by the company’s namesake William Hill in 1934, the UK-based William Hill Company has built up a solid name in the sports betting and casino niche. It began its online presence as a sports book in 2007, but quickly expanded to other services with their casino feature, which was launched two years later. Today, it offers a full online betting experience, from sports betting to online casino, as well as a separate page for poker and bingo.

The company is licensed and regulated by the Government of Gibraltar and is listed on the London Stock Exchange. Today, it has offices in nine different countries, and they also have more than 2,000 licensed betting shops in the UK where you can enjoy their fast internet connection, cool air-conditioning, and immersive gaming atmosphere. In order to ensure transparency and fairness for their players, William Hill is regularly tested by GLI, an independent Netherlands-based company.


While William Hill focuses predominantly on the UK market, there are also players from other countries such as Australia and the USA. It is a reliable sportsbetting and online casino company, offering odds for popular sporting events all over the world, as well as fun and exciting casino games. They even sponsor some of the biggest sporting teams around the world, such as the Scottish football team! They are the title sponsor of the William Hill Scottish Cup, and they have sponsorship links with other sports as well, such as horse racing, greyhound racing, and darts.

The company focuses on superb customer service, and they offer many options for player support. They have an extensive FAQ page on their website, as well as a huge online help center that answers the most common questions that players have. They also offer 24/7 live chat and a free phone number, if you want to talk to real-time customer support service. You can also send them an email for longer inquiries and concerns.


The William Hill website is organized and easy to understand. On the top of the page, you can find the different gambling options offered by the site, namely Sports Betting, Live/Vegas Casino, Online Casino, Bingo, Poker, and Scratch.

The sports betting feature is also organized neatly, so that you can easily find the sports or tournaments that you want to follow. You can find all the available sports on the left-hand side, with the most popular sports and tournaments featured above. The various odds are displayed in the middle of the page, with popular up-coming games on the top. On the right-hand side, you will find an electronic betting slip.

The main provider for William Hill games is Playtech, and this company is known for colorful graphics, smooth animations, and amazing sound effects so that you can enjoy a truly thrilling gaming atmosphere.

Game Play

While you can find games from other big-name developers such as IGT, Blueprint Gaming, and NetEnt, most of their casino games are from Playtech. The best way to enjoy the casino games is to download the app onto your desktop so that you can have access to all the games and features available on William Hill. You can also download the app on your mobile phone, but there are some games which are not available for mobile play.

For their slots games, you can choose between traditional and progressive slots. Traditional slots are either in the 3-reel or 5-reel format, and there are well-known games such as Ruby Reels, Joker Pro, and Golden Goose-Totem Treasure available. There are also sports-themed or fantasy-themed slots, for those who want more exciting and unique themes. 

The table and card games are available in both the classic variations, as well as the “William Hill” variations – yes, they have a version of these popular games that are unique to their site! Indeed, William Hill poker is one of the most popular types of poker on the site.

Finally, the Live Dealer Casino will make you feel like you’re in a real-life casino. They offer live dealer games for blackjack, baccarat, and roulette, with the most popular being their Casino Hold’Em and the European Roulette (just a single zero). For regular players, they know to play on Tuesdays and Wednesdays; your first 20 GBP loss will be returned to you!

Bonus Rating

William Hills offers a lot of different bonuses for both first-time and long-time players. Their welcoming bonus offers a 100% matching bonus of up to 200 GBP if you deposit at least 35 GBP. However, if you wish to withdraw your winnings, you will need to play the bonus through 20x.

For your first regular bonus, you can get an additional 100% bonus of up to 150 GBP, but you will also need to deposit at least 35GBP. High rollers will love playing at William Hill, as there is a 30% matching bonus of up to 300 GBP, with a minimum deposit of 1000 GBP. For both these bonuses, you will need to play through your deposit 20x. 


Value Rating

William Hill offers a solid range of games, great bonuses, and a good reputation for quick customer service. They also offer a loyalty program for high rollers and regular players on their website. However, they still have an ongoing legal issue with one of their former software providers (they have stopped working with that particular company), which resulted in a player not being able to receive their complete winnings.

Pros and Cons


  • Games from well-known software providers       
  • Great mobile version      
  • Live chat available 24/7


  • The strict and difficult verification process       
  • Many country restrictions       
  • Somewhat lengthy withdrawal times       
  • Ongoing legal issue with refusing to pay a progressive jackpot winner